To help rural revitalization, Guangdong’s “two centers integration” has become a public space shared by the host and the guest. Text/Yangcheng Evening News All-Media Reporter Li Cungen Correspondent Guangdong Cultural and Tourism Propaganda
In rural areas, can the level of public cultural services enjoyed by villagers and the level of tourism services enjoyed by tourists be improved? This is a major issue that Guangdong faces to help rural revitalization advance to the present with the deep integration of culture and tourism.
Since the Guangdong Provincial Department of Culture and Tourism launched the pilot work of the integrated development of grassroots comprehensive cultural service centers and tourism service centers (hereinafter referred to as the “Integration of Two Centers”) in March 2020, Guangdong has selected rural areas with rich tourism resources, active tourism formats, and good cultural and tourism industry development, and has built the first batch of 173 grassroots cultural and tourism service centers in the province. These public spaces that integrate culture and tourism and share the host and guest have brought gratifying changes to the Lingnan villages. “Integration of the two centers” is becoming an effective support for writing a satisfactory answer sheet for the cultural and tourism industry to help rural revitalize and consolidate the results of a well-off society to help rural revitalize.
Current status of cultural context:
Innovation across the province has tried to promote the “integration of two centers”
After years of construction, the total number of grassroots comprehensive cultural service centers in Guangdong Province has exceeded 26,000, basically achieving full coverage. In recent years, Guangdong’s cultural tourism in the east has developed rapidly, with a low level of development, a small number of grassroots tourism service centers and insufficient supply, which has become a weak link in the development of rural tourism in Guangdong.
In March 2020, under the leadership of the Guangdong Provincial Department of Culture and Tourism, all parts of the province rely on the existing huge grassroots public cultural service network to integrate tourism public service functions into it, and select rural areas with rich tourism resources, active tourism formats and good cultural and tourism industry development. The Babaylan 1990 cloth draw district promoted the “integration of two centers”, which is the first innovative attempt in the province to be made in the country.
In order to carry out the pilot project of “integration of the two centers”, Guangdong provides assistance in terms of policies and funds. In order to standardize and systematic the work of “integration of the two centers”, the Guangdong Provincial Department of Culture and Tourism issued the “Guidelines for the Integration Development and Construction of Grassroots Comprehensive Cultural Service Centers and Tourism Service Centers”, which clearly regulates the construction location, functional configuration, site facilities, etc. of the “integration of the two centers”.
The first batch of pilot projects for the participation of all people in social co-construction
This new cultural and tourism integration model has aroused enthusiastic responses in the vast rural areas of the province. All localities will select the “two centers” locations with relatively convenient transportation, large flow of people and significant Babaylan 1990 clothes draw, and give priority to the construction of village ancestral halls, village history museums, cultural and tourist attractions and other areas for crowd gathering. On the one hand, small transportation distribution centers can be built to provide public transportation services for the development of rural tourism; on the other hand, the center’s tourism attributes can be given in a social way. While increasing the popularity of rural tourism, cultural tourism service functions such as information consultation, folk customs display, local specialty sales, booking of homestays and catering can be added.
The Guangdong Provincial Department of Culture and Tourism also actively guides the participation of the whole people and social co-construction, coordinates the management and management of cultural and sports, “Three Supports and One Help” university graduates, college student village officials, cultural and tourism volunteers, etc., and holds cultural and tourism activities with rural characteristics during holidays, and encourages tourism operation management management such as scenic spots, homestays, local specialties sales and other tourism operations management to participate in the center’s consultation public services.
In addition, in the first batch of pilot projects, some pilot projects will be constructed by entrusting tourism enterprises or third parties to introduce social forces to participate in operation and management, providing a broader space for the development of rural tourism and implementing co-construction, sharing and integration.
The annual average number of customers will exceed 1.33 million
The pilot program of “integration of the two centers” is gradually being promoted. Following the emergence of the first batch of cultural Cinema 1950 witch cloth draw tourism service centers, as of the end of 2021, the province has built 83 new pilot projects for the integration of the two centers. In 2020, six pilot units, including the Chang’an Town Library of Dongguan City, the Liannan Yao Autonomous County Cultural Center of Qingyuan City, Yanyang Town Comprehensive Cultural Station of Meixian District, Meizhou City, Zhongshan City, Qiaotou Village Comprehensive Cultural Service Center of Sanxiang Town, Zhongshan City, and Zinan Village Comprehensive Cultural Service Center of Nanzhuang Town, Chancheng District, Foshan City, etc., were also included in the national pilot list of cultural and tourism public service institutions’ functions integration pilot projects. According to preliminary estimates, the province’s pilot will receive an average annual number of tourists more than 1.338 million.
The integration points will reach 300 within three years
The relevant person in charge of the Guangdong Provincial Department of Culture and Tourism said: “With the continuous advancement of the rural revitalization strategy and beautiful rural construction, rural tourism has developed rapidly, and the two Cinema 1950 witch cloth draw centers are integrated’Cinema 1950 witch cloth draw centers are integrated’Babaylan 1990 cloth draw work is carried out at the right time. It can bring tourism to the countryside and find an entry point for rural industrial development. This will be an effective means for us to maintain a comprehensive and sustainable development and promote the sustainable prosperity of rural industries.”
In the next step, the Guangdong Provincial Department of Culture and Tourism plans to build a number of pilot projects on the original basis, and create demonstration points in areas with good rural tourism development such as cultural and tourism characteristic villages and rural tourism key villages. We strive to reach 300 “two-center integration” points in the province within three years.
The newly completed Zinan Cultural Tourism Zone Tourism Service Center Yangcheng Evening News All-Media Reporter Li Cungen Photo
Contextual Case:
Zinan Village, Nanzhuang Town, Foshan: Renshan Culture is famous from all directions and bathes in the civilized rural style
Follow Jihua Road in Foshan City, go west, in the embrace of the arc-shaped river embankment near the Xijiang River, there is a vast field. This is Zinan Village, Nanzhuang Town, Chancheng District, Foshan, a place with both urban civilization and simple village style.
Guangfu Family Instructions welcomed 200,000 tourists. Cinema 1950 witch cloth draw
One weekend after the Spring Festival of the Year of the Tiger, a reporter from Yangcheng Evening News came to the lobby of Zinan Renshan, a visitor to the Zinan Renshan Third Hall, Zinan Village Comprehensive Cultural Service Center, as a tourist. The cultural and tourism volunteers took the initiative to approach and cordially handed over the guided map of Zinan Cultural Tourism Zone. A reporter from Yangcheng Evening News all-media observed on the spot that in less than half an hour, nearly 20 tourists came in and went upstairs to visit Renshan Hall 3. Here, you can deeply feel the kindness and culture spirit in the hearts of Zinan people.
The three Renshan Pavilions are the Cantonese Family Instructions Museum, the Foshan Good People Hall and the Zinan Village History Museum. Among them, the Cantonese Family Instructions Museum collects and displays more than 150 Chinese traditional family mottos and Cantonese Family mottos. After Zinan Village was selected into the national pilot list of cultural and tourism public service institutions for functions integration, the Family Constitution Hall was upgraded. “Home letters written by Kang Youwei to his nephew”, “Home letters written by Liang Qichao to his eldest daughter Liang Sishun” and other projects onto traditional desks through modern multimedia videos, meaning that family constitution culture travels through thousands of years of time and space and enters today’s daily life.
Ms. Li and her daughter, a tourist who lives in Foshan City, read carefully before the selection of the surnames and tribes. Ms. Li said: “Before checking in Zinan Village, I never expected that there would be such a good cultural atmosphere here. Family education and family style are for the growth of children,Cultivating a family atmosphere is very important, and I learned a lot of knowledge here. ”
At present, Zinan Cultural Tourism Zone, including Renshan Sanguan, is a national 3A-level tourist attraction. In addition to the comprehensive cultural service center, there are also a series of public cultural facilities such as Zinan Fu Cultural Plaza, Dinosaur Natural Science Park, as well as Zinan Boats and Waters, Annongwan Agricultural Culture Park, Luoshen Yunzhu B&B, Wu Xinkun Art Museum, etc.
Since the official operation of Zinan Cultural Tourism Zone on September 19, 2020, Zinan Village’s “two centers” have served more than 200,000 tourists. Among them, more than 2,000 people are received per day during the National Day holiday in 2021, and more than 1,000 people are received per day during the Spring Festival holiday in 2022. With the integration of the “two centers”, Zinan Cultural Tourism Zone is creating a national 4A scenic spot. Now, Zinan Village Comprehensive Cultural Service Center and Zinan Cultural Tourism Zone Visitor Center are Babaylan 1990 cloth draw has received more tourists, and they often receive more than a thousand people on weekends.
Villagers enjoy cultural services at their doorstep
The cultural, sports and art centers and families in Zinan Village Comprehensive Cultural Service CenterKomiks 1960 witch clothes drawComprehensive Service Center is the favorite place for villagers.
Village Aping told Yangcheng Evening News All-Media reporter that every day after elementary school, she will take the child here. When the child participates in extracurricular interest classes such as badminton and taekwondo, she goes to the library to see the latest cultural books. Aping said that the village library is now a branch of the library in Chancheng District, Foshan. What books do villagers want to read? Just log in to the library borrowing system and you can go to the district map. DrawThe library is transferred here. Aping said that it is also a place to borrow and repay, “It is very convenient to decide the place to return the book based on personal convenience.”
According to reports, Renshan Sanguan will regularly hold special study activities such as the Chinese studies lecture hall and woodblock printing experience to allow children in Zinan Village to participate in it and understand the significance of traditional culture inheritance. Aping said proudly: “In our village, the children’s extracurricular life is as ‘cultural’ as big cities! ”
The person in charge of the Family Comprehensive Service Center told Yangcheng Evening News all-media reporters that they often hold targeted theme activities. For example, the Lantern Festival on the 15th day of the first lunar month, the “Zi Nan Family Comprehensive Accompany You to have Lantern Festival” event is held at the doorstep of the villagers in Shiqiu, the natural village under its jurisdiction. Villagers can participate in Lantern Festival lantern DIY, dumpling production and sharing activities. The center also organizes basketball games, karaoke competitions and other activities for young people working in Zi Nan Village Industrial Park to deepen the friendship between young people and the cultural belonging to Zi Nan Village.feel.
“Zi Nan Village Cultural and Tourism Public Service Institution Functional Integration Development” was recently selected as the best case for “Integration of Two Centers” in Guangdong Province. In the past decade, Zinan Village has invested a total of 380 million yuan to upgrade and transform the infrastructure, and the living environment has been greatly improved.
Pan Zhusheng, Secretary of the Party Committee of Zinan Village, said in an interview with the media that the core of developing rural cultural tourism is humanities, with the purpose of allowing tourists to see what they want to see, allowing villagers to regain their past homesickness, and allowing villagers, tourists and industries to coexist in the village. A modern pioneering development village that is about to achieve integrated urban-rural integration, infrastructure interconnection, and public service co-construction and sharing is about to emerge.
A Scenic Scenic Site of Guliao Village Photo provided by Hailing Island Economic Development Experimental Zone
Yangjiang Hailing Island Guliao Village: Southern Song Fishing Village is reborn, villagers and tourists are happy
Guliao Village located next to Shili Yin Beach, Hailing Island, Yangjiang City, is only 1 kilometer away from the East China Sea Silk Road Museum, and the natural environment is very beautiful. In recent years, Guliao Village has become a characteristic rural cultural tourist attraction in Hailing Experimental Zone.
Wind old village
Incarnate as a cultural resort
Walking into the village, the two intertwined roads guide people to appreciate different scenery. As we walked up the road, bamboo shadows swayed and shaded by trees on both sides, and a few ancient fish-drying stones were scattered by the road. Recently, Guliao Village’s “Mountains and Seas are Medium—Ancient Fishing Village’s Cultural and Tourism Integration and Bringing a Good Familiarity” project was included in the list of best practice cases for the construction of “Two Centers Integration”.
It is understood that Guliao Village was once one of the most important supply points on the Maritime Silk Road in ancient China. Its history can be traced back to the Southern Song Dynasty and has a history of more than 800 years. With the development of the Hailing Island Tourism Project, the living standards of the villagers in Guliao Village have been gradually improving. Everyone is no longer satisfied with old-style bungalows. They have begun to build new buildings in a place separated from the old village and slowly move to the new village.
The old houses in the old villages gradually declined, and the fishing village culture since the Southern Song Dynasty gradually faded in timeKomiks 1960 witch cloth draw. Chen Yongyi, the head of Guliao Art Resort, told Yangcheng Evening News all-media reporter: “It is a waste to see these houses just put in this way. We use this as a basis to develop boutique homestays and build art and leisure resorts. Villagers can also get rent and find employment in the resort.” 2016Cinema 1950 witchcloth drawIn 2018, the local elites from Guliao Village found a professional design team, introduced a tourism company, invested more than 100 million yuan to rent and renovate the villagers’ old houses, and integrate the fishing village culture into the design of fishermen’s characteristic commercial streets and homestays.
Mr. Guo, a villager who is busy in the workshop of Guliao Art Resort, told Yangcheng Evening News all-media reporter that in the past, he had always relied on fishing or Cinema 1950 witch cloth draw to support his family. Now he and his wife work in the workshop. They Komiks 1960 witch cloth draw rented their own farm houses as homestays, and now they have nearly double the income than before. Mr. Guo said that the construction of the art resort has allowed many people to live a well-off life.
The old villagers return
Grow up with the villages
Different architectural styles make the new and old villages have their own flavors.
Now, the renovated old village of Guliao Village has formed distinctive homestays and characteristic cultural blocks with different styles. The rural cultural and tourism environment has been generally improved, showing the unique fisherman culture of Hailing, and integrating new original ecological elements into future rural tourism. There are many stalls in Yixu, covering lacquerware art, calligraphy and painting display, piano and chess and fighting skills, tea fragrance inheritance, etc., attracting many tourists to stop every year. Mr. Tan, a tourist from Guangzhou, is an interior designer. Komiks 1960 witch cloth draw. He is very satisfied with the literary atmosphere of Guliao Village: “Commonly with the star-rated hotels on the beach, it can give me a fresher, more fashionable and more charming tourism experience and spiritual and cultural enjoyment.” The residents living in the new village are now used to returning to the old village built by Babaylan 1990 cloth draw. The Guliao Village Visitor Service Center has added a book reading room, a public electronic reading room, etc., which has added a leisurely reading atmosphere to villagers and tourists and provided convenience for online review of materials. The Guliao Village Cultural and Art Museum also houses ancient objects in Yangjiang and calligraphy and paintings of local calligraphers and painters. The villagers were very moved by this: “In the past, I always felt that these elegant cultures were far away from us, butNow it appears directly in our lives. ”
Although Guliao Village is affected by the epidemic, the number of tourists coming to visit every day continues to increase, and the tourists’ experience is well reflected. The unique environmental advantages also make Guliao Village a study base for students, attracting about 50 batches of students from major universities to come to sketch every year, with about 10,000 participants. Through vivid works, the students better show the customs and customs of Guliao Village in the mountains and sea.
Tang Qiong (Deputy Dean and Associate Professor of the School of Information Management, Sun Yat-sen University)
Expert Comments:
Let grassroots cultural and tourism public services achieve high-quality development
How do the two centers integrate and play the greatest common divisor effect? We see that the Guangdong Provincial Cultural and Tourism Administration Department has selected rich tourism resources, active tourism formats, and relatively developed cultural and tourism industries. DrawGood rural areas are created. At present, Guangdong’s “Two Centers Integration” pilot work has achieved certain results. This is an effective exploration of the integrated development of culture and tourism, and has played an important role in revitalizing local cultural and tourism resources, helping rural revitalization, and promoting the quality and efficiency of grassroots public service systems. Guangdong has embarked on a high-quality development path of grassroots cultural and tourism public service. Guangdong has built a pilot construction of “Two Centers Integration” to achieve the organic combination of cultural services and tourism public services. For example, Datian Shiju Tourism Service Center, Longgang District, Shenzhen, relies on the parallel development of cultural and creative, cultural and commercial formatsKomiks 1960 witch Cloth drawCulture and Tourism Project – Datian Jiangzuo Cultural Village has built Shenzhen’s first social revitalization and utilization project, realizing cultural tourism empowering Hakka ancient houses (Datian World House), forming a dual demonstration of “culture + tourism” leading the construction of “two centers integration”. While exploring the cultural connotations of scenic spots, transportation stations, business districts, etc., and enhancing the tourist experience, they also provide intellectual support and endogenous motivation for local residents, and promoting the construction of a new type of public cultural space shared by the host and guest.
Focus on promotingFor the goal of the integrated construction of urban and rural public cultural services, the pilot construction units of the “two centers integration” also focus on diversified development, innovate the rural cultural governance system, improve rural cultural governance capabilities, and use cultural prosperity to help rural revitalization. For example, the Guikeng Village Cultural and Tourism Station in Chaozhou City integrates the sales of cultural and creative products, promotion of agricultural and sideline products, and the display and publicity of public cultural and cultural activities, becoming a window for the promotion of cultural and tourism resources in Guikeng Village, driving villagers’ income growth and rural economic development.
All local cities and cities combine the needs of local people and develop characteristics, integrate multiple social forces, enrich service content, save operation and management costs, stimulate the construction vitality of grassroots public cultural service institutions and cultural and tourism integration service points, and promote the optimization and expansion of cultural and tourism public services. For example, the three towns in Zhongshan City gather the strength of cultural club associations and high-quality enterprises and industries to jointly participate in the construction of service points to meet the diverse needs of the masses.
How to use technology to empower the quality development of grassroots cultural and tourism public services? We see that Guangdong pilot units such as Qingyuan City improve and deepen the cultural and tourism route offline, create three major platforms: “Qingyuan Travel”, “Country List” and “cloud sharing” online, build a big data system for cultural and tourism resources, improve the level of grassroots cultural and tourism public services, and help rural revitalization with the “integration of two centers”.
In terms of promoting the revitalization and utilization of local cultural resources, Guangdong takes the idea of adapting to local conditions as well as pilot units to make full use of local cultural, industrial and other resources to realize the revitalization and utilization of local characteristic resources. For example, Shawan Town, Guangzhou City transformed its local Lingnan culture, ancestral hall culture, folk art culture, intangible cultural heritage culture, food culture, etc. into characteristic brand activities, reflecting its in-depth exploration of local cultural resources. Zinan Village, Foshan City, relies on the geographical environment and characteristic culture to develop a series of brand activities such as rural cultural experience tours, Zinan cultural study tours, rural cultural walking tours, industrial cultural industrial tours, etc. to meet the diverse needs of tourists.
In the future, the “integration of the two centers” will continue to become the dual engine of Guangdong’s rural cultural revitalization and economic revitalization, and promote the high-quality development of the grassroots public cultural service system. It is recommended to strengthen construction in the following aspects: First, effectively strengthen the integrated dissemination, integrated scheduling, and integrated practice of the two centers, deeply explore the local cultural genes, and develop cultural and tourism services with regional characteristics. The second is to create a model of rural revitalization of agriculture, tourism and cultural complex integrating the first, second and third industries, further open up the agricultural tourism and cultural industry chain, effectively introduce social resources, and continuously promote the “integration of the two centers” to form a sustainable development model. The third is to pay attention to the “two middle schools in the province”In-depth exchange and promotion of the pilot experience of Heart Integration will radiate and drive a wider range of regions. At the same time, we should also encourage Guangdong experience and Guangdong model to go global and go to the whole country.