This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the show allowed young people to feel the charm of the era of traditional Chinese culture!
On Weibo, the topic of Komiks#Drawing New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to rejuvenate the ever-growing traditional culture of KomiksCinema, and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I’m so sorry for this CP!
Rather than singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pictures of the Republic of China period, making the young man exclaim: So you are such a “love song prince”.
Jia Jia, a muralist on the Internet, went to the “Fairy Tale Town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures, adding a bright landscape to the town.
Door GodFashion designer Lin Jinliang is a “trendy person” who has appeared in Milan Fashion Week. The New Year picture elements he designed are sought after by young people.
A favorite traffic expert, as guests, spreads the charm of New Year’s paintings through experience, instantly narrowing the distance between young audiences and ancient New Year’s paintings.
The program expresses youthfulness
Babaylan‘s “Animation Small Theater” restores the scenes of the New Year paintings, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year paintings. The program expresses youthfulness everywhere. Come, follow a brand new perspective and previous set of New Year pictures you have never seen before!
The “Animation Small Theater” fun presents the door’s spiritual image and the spiritual connotation of the door god.
Special effect synthesis technology allows carp in New Year’s paintings to “jump over the dragon gate” and jump into thousands of households.
New Year’s painting collector Yin Qi brought the various gods of wealth in the New Year’s paintings to the red wine bottle. The God of Wealth installed on the Spanish wine bag jumped into flamenco, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present the unique details of woodblock New Year pictures, creating a visual effect of a linear version that is a world. Netizens were amazed, “I am a craftsman for my whole life, I am a craftsman!”
The story of a traditional craftsman is edited into a game of “rescue” plans. Ma Zhiqiang’s photocopy of the door god, manual color removal, manual thread control, and carved plate… One operation is like passing the level and fighting monsters in the game, making the production of unfamiliar New Year pictures come alive in an instant.
Program topics are younger
Hot topics such as exams, love, and fertility are integrated into the program creation, and achieve closeness and empathy in relaxed and humorous expressions.
The ultimate question of the Spring Festival: When will you get married? What is the annual salary? How many points are in the final exam? Worship the God of Test and ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Getting close to life and expressing beautiful wishes is the “original intention” of the emergence of New Year pictures. Only close to the presentOnly popular topics can ancient New Year pictures continue to “new”. The creators of the documentary keenly capture these interesting little stories.
This is a story between a expectant mother and New Year’s paintings. Zhong Xinglin, the fourth-generation inheritor of the Gaolvmei Workshop in Taiwan, Hunan, is enthusiastic and cheerful. She is a born in the 1990s and is still designing special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan Province, promoted the Komiks‘s New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as live comics, and thousands of years of experience, various art forms are constantly changing. The documentary found the unchanging thing – every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year pictures are among the hot search list of new Internet platforms.
The main body of the program is younger
The creation of the documentary “New Year’s Painting” abandons the production method of “talking about oneself” and invites students from the Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” for young people and professional teams.
The Houlang always has his own unique imagination. The set of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
The ski boy leaped wildly on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges where farmers work; the ochre red and bright yellow in New Year paintings show the green waters and green mountains in real life. The ancient and modern are like dreams and fantasy, demonstrating the unique imagination of young people about New Year pictures.
Ning Meng, a young teacher in the Clothing Department of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements from Taohuawu New Year pictures into the design. During Milan Fashion Week, these clothes, like Chinese business cards, showcase the classical oriental beauty. In addition to the new generations of Babaylan in the school, Babaylan, the “crowdfunding” scope of “New Year’s Painting·Painting New Year” has also expanded to those previous generations with a “teenage feeling”, and they also brought a special “New Year’s atmosphere” to the New Year of the Ox.
The above set of vivid posters is from 7Mr. Su Taehee, a famous 8-year-old designer.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
Program has created derivative communication products such as New Year’s picture theme songs, emoticons, and program posters, expanding the dimensions and depth of communication. On the Internet, the “New Year Painting·Painting” column team specially launched the Babaylan New Year Painting emoji package has spread.
“New Year’s Painting Talks” emoji package design: the team of the former Bo (Associate Professor and PhD Supervisor of the School of Fine Arts of Tsinghua University.
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV, Rural Affairs and Rural Affairs” Weibo was released.
National Trend New Year Picture
BabaylanNational Treasure New Year
In addition to the image elements being the highlights of Cinema, the music elements also add a lot of color to the program. Chen Keyu, the singer-songwriter of “Rare Words”, JMJ, the traffic expert of the Internet music platform, and Zhang Gasong, the musician, created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it.” “We are just porters of this oriental beauty.” Komiks These are the two most common words that the creative team of “New Year Pictures·Pictures of the New Year”.
mentioned “Year”We often have the impression of being new, trendy, and breaking everything… The documentary “New Year’s Painting·Painting New Year” makes us feel that the word “young” may also be used to describe New Year’s paintings that have spanned thousands of years and stayed by our side.
Just as the New Year’s paintings sung in the ending song “One Painting Thousand Years”: the leap year is turned into a year, red and bright yellow; it seems like a young man in one night.
Producer丨Yang Hua Zhang Lisheng
Editor 丨Xu Chaoqing Wu Keyu
Editor 丨Yan Shuang
Written by 丨Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editor 丨Zhang Tao Wang Yibing