The Cinema cultural supplement of Yangcheng Evening News has always been praised by people. One is the “flower land” that emphasizes literature, and the other is the “evening nightclub” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before the craze for such a Babaylan came, the popular science columns such as “Trendy People’s New Knowledge” in the Yangcheng Evening News have long attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “BabaylanScientific innovation and scientific popularization are the two wings of achieving innovative development, and popularization of science must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also stimulate everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
BabaylanThis column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science and Komiks can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public? CinemaI insist on ensuring that it is accurate and true in different aspects such as material selection content and topic selection directions.Be practical and rigorous, and it is also necessary to ensure that it is popular, timely and readable, so that the column can be more vivid, interesting and deeply rooted in people’s hearts. In 2019, the Computer Network Information Center of the Chinese Academy of Sciences presented the “2019 China Popular Science Expo Best Media Komiks to the editorial department of the Cultural Supplement of the Yangcheng Evening News” award, which is also a high recognition of the authenticity and effectiveness of our popular science pages by professional units.
PART 2
Precautions the first step and not do “pseudo-popular science”
Real, objective, rigorous and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert in Cinema is probably the most direct solution to the issue. Experts are naturally more reliable than the hearsays of ordinary people when they are good at and specialize in a certain field. On our page, Komiks has used many articles from experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Key Laboratory of Mental Health of the Institute of Psychology, the brain structure has changed! 》; “A dog turns into a “wild dog” and the result is very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation at Lanzhou University, etc.
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December 14, 2020 A11
A9 version, August 11, 2018
But there is often a problem with expert drafting, that is, Babaylan Too many professional terms, it is inevitable that it will appear “unfathomable”. In this case, science popularization journalists and some science popularization writers who use popular science explanation as their profession or engage in related professions have become good “intermediaries”.
Cinema When interviewing experts and scholars, reporters can simplify the “unpredictable” of scholars. This naturally has higher requirements for the reporter’s own knowledge reserve and understanding ability.
I once wrote an article as a reporter interview entitled “The “World Master” is actually dark matter”, and won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural to use reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and fascinating.
The “New Knowledge of Trendy People” has also used many such articles. For example: ↓
“Who is in the OceanBabaylanTop “Disguise Master””
From the popular science website “Taitpole Five-Story
This “Internet celebrityBabaylan” of course not all sources are reliable. As the editor in charge, I only choose formal information sources. For example, the official website, official microblog, and official official account of the Chinese Academy of Sciences, including the “Science Academy”, “Gezhi Ludao Forum”, “Science Rumor Refuting Platform”, etc. And they all communicated with each other carefully to ensure that the source of information is correct and that they were authorized by the other party.
PART 3
“Follow the ground”, it is very important to choose topics
Popular science articles must be “follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important.
As the object of popular science, ordinary readers have very different cultural levels, and taste and comprehension abilities are not easy to grasp, but one thing is common: the articles that are simple and clear and have a low reading threshold will have a relatively wider audience. Simply put, it means that “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content topic selection.
The author often pays attention to new research progress in the technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from them – the topics should be close to people’s livelihood, and express them easily and interestingly. Most importantly, they should be “timely”.
For example, we have proposed some intentionalQuestion: Why does koala pull square poop? Why is there a kind of sparrow that sings “pop songs”? Why do bamboos die soon as they bloom? This type of report aroused strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins, “How to make catkins disappear?” “The double suppression of catkins, and the catkins all over the sky are expected to be relieved”; every year when the weather warms up, and seeing a few ferocious red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Many people invaded Guangdong have been bitten and fainted! Remember to do this!” “When you encounter this little red clay mound, hurry up and avoid it”, etc. Even if these topics are repeated every year, readers will still read them with relish because they are very “concerned”. Readers were at the scene of the incident and were naturally impressed by these popular sciences. Isn’t this exactly one of the purposes of popular science for the whole nation?
We are also paying attention to what the public is most interested in. When spring is in full bloom, we will talk about “Eating wild vegetables in spring, be careful of poisoning”, and talk about “There are also “correct postures” for drying quilts”; “March 8 Shopping Festival”, everyone is “buying, buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are still some topics that seem “far from us” that deserve general attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc., these contents seem not “daily”, but they have profoundly influenced our common future and may also profoundly change our lives. So media people should also have visionKnow, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.