This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural themes Cinema documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the China Taiwan Agricultural and Rural Festival gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the program allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #Komiks New Year’s Painting and New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of one hundred million views” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to rejuvenate the ever-growing traditional culture and rejuvenate the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are getting younger
Chagan Lake in winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
One started with the fish skin New Year paintings from the Liao and Jin Dynasties
One tried to make the ancient Yangliu Youth paintingsKomiks
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Jia Jia, a muralist on the Internet, went to the “Fairy Tale Town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures, adding a bright landscape to the town.
Door GoddessCinemaCartoon designer Lin Jinliang is a “trendy person” who has appeared in Milan Fashion Week. The New Year picture elements he designed are sought after by young people.
A favorite traffic expert, as guests, spreads the charm of New Year’s paintings through experience, instantly narrowing the distance between young audiences and ancient New Year’s paintings.
The program expresses youthfulness
The “Animation Small Theater” restores the scenes of the New Year paintings, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year paintings. The program expresses youthfulness everywhere. Come, follow a brand new perspective and previous set of New Year pictures you have never seen before!
The “Animation Small Theater” presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows carp in New Year’s paintings to “jump over the dragon gate” and jump into thousands of households.
New Year’s painting collector Yin Qi “invite” various gods of wealth in the New Year’s paintings to the red wine bottle. The God of Wealth on the Spanish wine packaging jumped up flamenco, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present the unique details of woodblock New Year pictures, creating a visual effect of a linear version that is a world. Netizens were amazed, “I am a craftsman for my whole life, I am a craftsman!”
The story of a traditional craftsman is edited into a game of “rescue” plans. Ma Zhiqiang’s photocopy of the door god, manual color removal, manual thread control, and carved plate… One operation is like passing the level and fighting monsters in the game, making the production of unfamiliar New Year pictures come alive in an instant.
Program topics are younger
Hot topics such as exams, love, and fertility are integrated into the program creation, achieving closeness and empathy in relaxed and humorous expressions.
The ultimate question of the Spring Festival: When will you get married? What is the annual salary? How many points are in the final exam? Worship the God of Test and ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Getting close to life and expressing beautiful wishes is the “original intention” of the emergence of New Year pictures. Only by getting close to the most popular topics at present can ancient New Year pictures continue to “new”. The creators of the documentary keenly capture these interesting little stories.
This is a story between a expectant mother and New Year’s paintings. Zhong Xinglin, the fourth-generation inheritor of the Gaolvmei Workshop in Taiwan, Hunan, is enthusiastic and cheerful. She is a born in the 1990s and is still designing special Spring Ox New Year pictures for cross-border brands before giving birth. Babaylan
This is a story of comics and New Year paintings. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story of live streaming and New Year paintings. Mai Xiaodeng, an anchor with millions of fans in Huaxian County, Henan Province, recommends Huaxian New Year paintings to netizens through live streaming.
Hot topics such as childbirth and marriage, popular forms such as comics Komiks painting live streaming, thousands of years of time, various <a The art form of Komiks has been changing constantly. The documentary found the unchanging ones—every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year pictures are on the hot search list of new Internet platforms.
The main body of the program is younger
The creation of the documentary “New Year Pictures Paintings” abandons the production method of “talking about oneself” and invites the Beijing Film Academy and Qing Dynasty. href=”https://comicmov.com/”>CinemaStudents from Huamei Academy of Fine Arts and Sichuan University, create animations in the form of “crowdfunding” by young people and professional teams.
The Houlang always has his own unique imagination. The group of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
Ski boys leaped on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges for farmers to work; the ochre red and bright yellow in the New Year paintings show the green waters and green mountains in real life. The ancient and modern are like dreams, demonstrating the unique imagination of young people for New Year paintings.
Young teachers in the Department of Clothing of Suzhou Academy of Arts and CraftsBabaylan Ning Meng incorporates the ladies’ elements from Taohuawu New Year’s paintings into the design. At Milan Fashion Week, these Komiks clothing is like a Chinese business card, showing the classical oriental beauty.
In addition to the younger generations who are also in school, “New Year’s Painting·Babaylan“Babaylan“Babaylan“Babaylan“>Komiks‘s “crowdfunding” scope has also expanded to those old people who have a “teenage feeling”, and they also brought a special “New Year atmosphere” in the Year of the Ox.
The above set of vivid posters is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
Programs have created derivative communication products such as New Year’s picture theme songs, emoticon packages, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s painting emoticon package specially launched by the “New Year’s Painting·Pictures” column has spread.
“New Year’s Painting Talks” emoji package design: Original Bo (Associate Professor and PhD Supervisor of the School of Fine Arts, Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV Three Rural Affairs” Weibo post was posted.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, the three people created three theme songs of different styles for the program, and the number of views on the three platforms of CCTV Video Cinema has exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just porters of this oriental beauty.” These are the two most common words that the main creative team of “New Year pictures·Picture New Year” said.
About “young”, Our impression is often of new life, trend, and breaking everything… The documentary “New Year’s Painting·Picture of the New Year” makes us feel that the word “young” may also be used to describe New Year’s paintings that have spanned thousands of years and stayed by our side.
Just as the New Year’s paintings sung in the ending song “A Thousand Years”: the year is leap years, the ochre red and bright yellow; it seems like a young man in one night.
Producer丨Yang Hua Zhang Lisheng
Editor-reviewed by Xu Chaoqing Wu Keyu
Editor-in-chief 丨Yan Shuang
Written by Qi Hang Xu Wei Ren Wenjie Si Zhimin
BabaylanEditor-in-chief 丨Zhang Tao Wang Yibing