This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a brand new idea of ”solving problems”.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the show allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time is not forgiving people, nor is it forgiving peopleBabaylan New Year’s paintings. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the question from a young age, and Babaylan let the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and the Internet star Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern month signs of the Republic of China period, which made young people exclaim: So you are like this Cinema‘s “Prince of Love Songs”.
Jia Jia, a muralist on the Internet, went to the “Fairy Tale Town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures, adding a bright landscape to the town.
Door God’s clothing designer Lin Jinliang is a “trendy person” who has appeared in Milan Fashion Week. The New Year picture elements he designed are sought after by young people.
A favorite traffic expert as a guest spreads the charm of New Year’s paintings through experience, instantly bringing the young audience closer to ancient New Year’s paintings.om/”>Cinema.
The show’s expression is younger
“Animation Small Theater” restores the scenes of the New Year paintings, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year paintings. The show’s youthful expression is everywhere. Come, follow a new perspective, and the previous group of Komiks New Year paintings you have never seen before!
The “Animation Small Theater” funKomiks presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows the carp in the New Year painting to “jump over the dragon gate” and jump into thousands of households.
New Year painting collector Yin Qi “invites” the various gods of wealth in the New Year painting to the red wine bottle. Spanish href=”https://comicmov.com/”>KomiksThe God of Wealth on the packaging of tooth wine jumped up flamenco, and Guan Gong on the Italian red wine sang Italian opera.
Use macro photography to present unique details of woodblock New Year pictures, creating a linear version that is a world’s visual effect. Netizens were amazed, and their lives wereCinemaThe loyalty of Cinema is the craftsman!
The story of a traditional craftsman has been edited into a game of “rescue” plan. Ma Zhiqiang’s photocopy of door god, hand-made color removal, hand-made line catching, carved version… One operation is like passing the level and killing monsters in the game, making the production of strange New Year pictures come alive in an instant.
The younger topics of the program are
Exam, love, fertility and other popular topics are integrated into the program creation, achieving closeness and empathy in a relaxed and humorous expression.
The ultimate three questions for the Spring FestivalBabaylan: When will you get married? How much does it earn? How many points will you score in the final exam? Worship the god of the exam and ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Fitting close to life and expressing beautiful wishes is the “original intention” that appears in New Year paintings. Only by being close to the hottest topics at the moment can ancient New Year paintings not be Babaylan stops “new”. The creator of the documentary is keen to capture these interesting stories.
This is a story of a mother and New Year’s paintings. Zhong Xinglin, the fourth-generation inheritor of Gao Lanmei Workshop in Taiwan, Hunan, is enthusiastic and cheerful. She is a born-in-1990s, is still designing special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year’s paintings. Wang Yixuan, the inheritor of Fengxiang woodblock New Year’s paintings, integrates Hello in the New Year’s paintings. Anime elements such as Kitty.
This is a story of live broadcast and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Huaxian County, Henan, promotes New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth and marriage, popular forms such as comic live broadcast, and various art forms have been changing for thousands of years. Documentary found the unchanging ones – the expectation of every ordinary person for a happy life. This may also be the reason why the ancient New Year pictures can be on the hot search list of the new Internet platform.
The main body of the program is younger
The creation of the documentary “New Year Pictures Paintings New Year” abandons the production method of “talking about oneself” and invites students from Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” by young people and professional teamsBabaylan.
The Houlang always has his own unique imagination, a set of water at the beginning of the movieCinemaInk animation is called “the magical operation” by netizens, integrating ancient and modern elements.
Ski boys leaped wildly on the “snow” made of rice paper to outline the lines of New Year’s paintings; the patterns under the wood-printed knives are actually the ridges of farmers’ labor; the ochre red and bright yellow in New Year’s paintings show the green waters and green mountains in real life. The ancient and modern are like dreams, demonstrating the unique imagination of young people for New Year’s paintings.
Ning Meng, a young teacher in the Clothing Department of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements in Taohuawu New Year’s paintings into the design. At Milan Fashion Week, these clothes are like Chinese business cards, showing the classical oriental beauty.
In addition to the younger generations who are also in school, “New Year’s paintings·Pictures of the New YearKomiks” has also expanded to those old people who have a “teenage sense”, and they also brought a special “New Year atmosphere” in the Year of the Ox.
The above set of vivid posters, from 7Mr. Su Taehee, a famous 8-year-old designer.
This set of comic posters incorporates the elements of humor and humor into the New Year pictures. The author is a “middle-aged uncle” who is 40 years old.
Program communication is becoming younger
Programs have created derivative communication products such as New Year’s picture theme songs, emoticon packages, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s painting emoji package specially launched by the “New Year’s Painting·Painting” column group has spread.
“New Year’s Painting Talks” emoji package design: original Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts, Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs Komiks WeChat red envelope cover was staged “instantly” after it was posted on the “CCTV Rural Affairs and Rural Affairs” Weibo.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, the three of them created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
Komiks “New Year pictures are beautiful, we just use the lighter vision of the New Year to present it.” “We are just porters of this oriental beauty.” These are the two most common words that the main creative team of “New Year pictures·Picture New Year”.
mentioned “Year”, our impression is often of new life, trend, and breaking everything… The documentary “New Year’s Painting·Painting New Year” makes us feel that the word “young” may also be used to describe New Year’s paintings that have spanned thousands of years and stayed by our side.
Just as the New Year’s paintings sung in the ending song “One Painting Thousand Years”: KomiksThe leap year is over, and the ochre red and bright yellow; it seems like a young man in one night.
Producer丨Yang Hua Zhang Lisheng
Editors 丨Xu Chaoqing Wu Keyu
Editors 丨Yan Shuang
Written by 丨Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editors 丨Zhang Tao Wang Yibing