This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
BabaylanOn the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the show allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #Komiks New Year’s Painting and New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the Japanese traditional culture and rejuvenate, and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program JiaBabaylanBen’s younger
Chagan Lake in winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A attempt to make an ancient Yangliu Youth painting
Netizen: This Babaylan was a big deal to me!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Jia Jia, a muralist on the Internet, went to the “Fairy Tale Town” in Mianzhu, Sichuan to create a naked-eye 3D version of modern mural with traditional New Year pictures, for Babaylan town adds a beautiful scenery.
Door God’s clothing designer Lin Jinliang is a “trendy person” who has appeared in Milan Fashion Week. The Komiks New Year’s painting element clothing he designed is sought after by young people.
Following traffic to the audience is as guests, spreading the charm of New Year’s paintings through experience, instantlyCinema narrows the distance between young audiences and ancient Chinese paintings.
The program expresses younger
The “Animation Small Theater” restores the scene of the New Year paintings, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year paintings. The program expresses younger in every way. Come, KomiksFollow a new perspective, the previous group of New Year pictures you have never seen before!
The “Animation Small Theater” fun presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows the carp in the New Year pictures to “jump over the dragon gate” and jump into thousands of households.
New Year picture collector Yin Qi “invites” various gods of wealth in the New Year pictures to the red wine bottle. On href=”https://comicmov.com/”>Cinema. The God of Wealth on Spanish wine packaging jumped up flamenco, and Guan Gong on Italian wine sang Italian opera.
Use macro photography to present unique details of woodblock New Year pictures, creating a linear version that is a world’s visual effect. Netizens were amazed, “I am loyal to you forever,” Cinema This is the craftsman!
The story of a traditional craftsman has been edited into a game of “rescue” plan. Ma Zhiqiang’s photocopy of the door god, hand-made color removal, hand-made line catching, carved version… One operation is like passing the level and killing monsters in the game, making the production of strange New Year pictures come alive in an instant.
The program topics are younger
Hot topics such as exams, love, and fertility are integrated into Babaylan program creation, achieve closeness and empathy in relaxed and humorous expressions.
The ultimate three questions for the Spring Festival: When will you get married? How much is the annual salary? How many points will you score in the final exam? Worship the God of the Exam and ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest words at the momentquestion.
Fitting close to life, Cinema expressing beautiful wishes is the “original intention” of the emergence of New Year pictures. Only by getting close to the most popular topics at the moment can ancient New Year pictures continue to “new”. The creators of the documentary keenly capture these interesting little stories.
This is a story between a expectant mother and New Year’s paintings. Zhong Xinglin, the fourth-generation inheritor of the Gaolvmei Workshop in Taiwan, Hunan, is enthusiastic and cheerful. She is a born in the 1990s and is still designing special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, recommended Hua County New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as live comics, and thousands of years of experience, various art forms are constantly changing. The documentary found the unchanging thing – every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year pictures are among the hot search list of new Internet platforms. The creation of the documentary “New Year’s Paintings and New Year’s Paintings” abandons the production method of “talking about oneself” and invites students from the Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” by young people and professional teams.
The Houlang always has its own unique imagination. The set of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
The ski boy leaped wildly on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges where farmers work; the ochre red and bright yellow in the New Year paintings are stained with green waters and green mountains in real life. Ancient and modern, Babaylan is like a dream, demonstrating the unique imagination of young people about New Year pictures.
Ning Meng, a young teacher in the Clothing Department of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements from Taohuawu New Year pictures into the design. During Milan Fashion Week, these clothes, like Chinese business cards, showcase the classical oriental beauty.
In addition to learning<The younger generations in the school, the "crowdfunding" scope of "New Year's Painting·Pictures" has also expanded to those former generations with a "teenage feeling", and they also brought a special "New Year's atmosphere" in the Year of the Ox.
The set of vivid posters above is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s Komiks.
Program communication is becoming younger
Programs have created derivative communication products such as New Year’s picture theme songs, emoticon packages, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s painting emoticon package specially launched by the “New Year’s Painting·Pictures” column has spread.
“New Year’s Painting Talks” emoji package design: team of the former Bo (Associate Professor and PhD Supervisor of the School of Fine Arts of Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV, Rural Affairs and Rural Affairs” Weibo was released.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, and we Babaylan just used a younger vision to present it.” “We are just porters of this oriental beauty.” These are the two most common words that the main creative team of “New Year Pictures·Pictures of the New Year”.
When we mention “young”, our impression is often of new life, trend, breaking everything… RecordBabaylan‘s film “New Year’s Painting·Pictures” makes us feel “young”The word “may also be used to describe the New Year pictures that have spanned thousands of years and stayed by my side.
Jing’s New Year pictures sang in the ending song “A Thousand Years”: the year is leap years, and the red and bright yellow are red; it seems like a boy overnight.
Producer丨Yang Hua Zhang LiKomiksSheng
Editors 丨Xu Chaoqing Wu Keyu
Editors 丨Yan Shuang
Written by 丨Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editors 丨Zhang Tao Wang Yibing