To help rural revitalization, Guangdong’s “two centers integration” has become a public space shared by the host and the guest. Text/Yangcheng Evening News All-Media Reporter Li Cungen Correspondent Guangdong Cultural and Tourism Propaganda
In rural areas, can the level of public cultural services enjoyed by villagers and the level of tourism services enjoyed by tourists be improved? This is a major issue that Guangdong faces to help rural revitalization advance to the present with the deep integration of culture and tourism.
Since the Guangdong Provincial Department of Culture and Tourism launched the pilot work of the integrated development of grassroots comprehensive cultural service centers and tourism service centers (hereinafter referred to as the “Integration of Two Centers”) in March 2020, Guangdong has selected rural areas with rich tourism resources, active tourism formats, and good cultural and tourism industry development, and has built the first batch of 173 grassroots cultural and tourism service centers in the province. These public spaces that integrate culture and tourism and share hosts and guests have brought gratifying changes to the Lingnan villages. “Integration of the two centers” is becoming an effective support for writing the satisfactory answer sheet for the cultural and tourism industry to help rural revitalize and consolidate the results of a well-off society to help rural revitalize. Current status of cultural context: The province has innovatively tried to promote the “integration of two centers”
After years of construction, the total number of grassroots comprehensive cultural service centers in Guangdong Province has exceeded 26,000, and the basic Komiks 1960 witch cloth draw has achieved full coverage. In recent years, Guangdong’s rural cultural tourism has developed rapidly, with the low development level of grassroots tourism service centers, small quantity and insufficient supply, becoming a weak link in the development of Guangdong’s rural tourism.
In March 2020, under the leadership of the Guangdong Provincial Department of Culture and Tourism, all parts of the province rely on the existing huge grassroots public cultural service network to integrate tourism public service functions into it, and select rural areas with rich tourism resources, active tourism formats, and good cultural and tourism industry development to promote the “integration of the two centers”. This is the first innovative attempt in the province to be carried out in the country.
In order to carry out the pilot project of “integration of the two centers”, Guangdong provides assistance in terms of policies and funds. In order to standardize and systematic the work of “integration of the two centers”, the Guangdong Provincial Department of Culture and Tourism issued the “Guidelines for the Integration Development and Construction of Grassroots Comprehensive Cultural Service Centers and Tourism Service Centers”, which clearly stipulates the construction location, functional configuration, site facilities, etc. of the “integration of the two centers”.
The first batch of pilot projects for the participation of all people in social co-construction
This new cultural and tourism integrationCinema 1950 witch cloth draw model has aroused enthusiastic responses in the vast rural areas of the province. All localities will select “two centers” in locations with relatively convenient transportation, large flow of people and relatively prominent, and give priority to the construction of village ancestral halls, village history museums, cultural and tourist attractions and other areas for people gathering. On the one hand, a small transportation distribution center can be built to provide public transportation services for the development of village tourism in Cinema 1950 witch cloth draw; on the other hand, the center’s tourism attributes are given in a social way. While increasing the popularity of rural tourism, cultural tourism service functions such as information consultation, folk customs display, local specialty sales, booking of homestays and catering can be added.
The Guangdong Provincial Department of Culture and Tourism also actively guides the participation of the whole people and social co-construction, coordinates the management and management of cultural and sports, “Three Supports and One Help” university graduates, college student village officials, cultural and tourism volunteers, etc., and holds cultural and tourism activities with rural characteristics during holidays, and encourages tourism operation management management such as scenic spots, homestays, local specialties sales and other tourism operations management to participate in the center’s consultation public services. In addition, in the first batch of pilot projects, some pilot projects will adopt the method of entrusting tourism enterprises or third parties to introduce social forces to participate in operation and management, providing a broader space for rural tourism development and implementing co-construction, sharing and integration.
The annual average number of customers will exceed 1.33 million
The pilot program of “integration of the two centers” is gradually being promoted. Following the emergence of the first batch of cultural and tourism service centers, as of the end of 2021, the province has built 83 new pilot projects for the integration of the two centers. In 2020, six pilot units, including the Chang’an Town Library of Dongguan City, the Liannan Yao Autonomous County Cultural Center of Qingyuan City, Yanyang Town Comprehensive Cultural Station of Meixian District, Meizhou City, Zhongshan City, Qiaotou Village Comprehensive Cultural Service Center of Sanxiang Town, Zhongshan City, and Zinan Village Comprehensive Cultural Service Center of Nanzhuang Town, Chancheng District, Foshan City, etc., were also included in the national pilot list of cultural and tourism public service institutions’ functions integration pilot projects. According to preliminary estimates, the province’s pilot will receive an average annual number of tourists more than 1.338 million.
The integration points will reach 300 within three years
The relevant person in charge of the Guangdong Provincial Department of Culture and Tourism said: “With the continuous advancement of the rural revitalization strategy and beautiful rural construction, rural tourism has developed rapidly, and the “two-center integration” work is carried out at the right time. It can bring tourism to the countryside and make the countrysideFinding an entry point for village industry development will be an effective means for us to maintain comprehensive well-off and sustainable development and promote the sustainable prosperity of rural industries. ”
In the next step, the Guangdong Provincial Department of Culture and Tourism plans to build a batch of pilot projects on the original basis, and create demonstration sites in areas with good rural tourism development such as cultural and tourism characteristic villages and key rural tourism villages. It strives to reach 300 “two centers integration” points in the province within three years.
The newly completed Zinan Cultural Tourism Zone Tourism Service Center Yangcheng Evening News All-Media Reporter Li Cungen Photo
Context Case:
Zinan Village, Nanzhuang Town, Foshan: Renshan Culture and Culture are admired in all directions Bathing in the civilized rural style
Foshan City Jihua Road, westward, in the embrace of the arc-shaped river embankment near the Xijiang River, there is a vast field. This is Zinan Village, Nanzhuang Town, Chancheng District, Foshan, a place with urban civilization and simple village style.
Guangfu Family Consciences welcome 200,000 tourists
One weekend after the Spring Festival in the Year of the Tiger, Yangcheng NightBabaylan 1990 clothes Draw Newspaper All-Media reporter came to the lobby of Zinan Renshan San Hall as a tourist. Cultural and tourism volunteers took the initiative to approach and cordially handed over the guide map of Zinan Cultural Tourism Zone. Yangcheng Evening News All-Media reporter observed on the spot that in less than half an hour, nearly 20 tourists came in and went upstairs to visit Renshan San Hall. Here, you can deeply feel the spirit of the benevolent culture in the bones of Zinan people.
Ren Shansan Pavilion is the Guangzhou Family Instructions Museum, Foshan Good People Hall and Zinan Village History Museum. Among them, the Guangzhou Family Instructions Museum collects and displays more than 150 traditional Chinese family instructions and Cantonese family instructions. After Zinan Village was selected into the national pilot list of cultural and tourism public service institutions’ functions integration, the Family Instructions Museum was upgraded. “Home letters written by Kang Youwei to his nephew”, “Home letters written by Liang Qichao to his eldest daughter Liang Sishun” and other projects onto traditional desks through modern multimedia videos, meaning family instructions Komiks 1960 witch cloth drawCulture travels through thousands of years of time and space and enters today’s daily life. Ms. Li and her daughter, a tourist living in Foshan City, read carefully before the selection of surnames and tribes. Ms. Li said: “Before checking in Zinan Village, I never expected that there would be such a good cultural atmosphere here. Tutoring and family style for childrenIt is very important to grow a child and cultivate a family atmosphere, and I have learned a lot of knowledge here. ”
At present, Zinan Cultural Tourism Zone, including Renshan Sanguan, is a national 3A-level tourist attraction. In addition to the comprehensive cultural service center, there are also a series of public cultural facilities such as Zinan Fu Cultural Square and Dinosaur Natural Science Park, including Komiks 1960 witch cloth draw and Zinan Boats and Shui Rivers, Annongwan Agricultural Culture Park, Luoshen Yunzhu B&B, Wu Xinkun Art Museum, etc.
Since the official operation of Zinan Cultural Tourism Zone on September 19, 2020, Zinan Village’s “two centers” have served more than 200,000 tourists. Among them, more than 2,000 people are received per day during the National Day holiday in 2021, and more than 1,000 people are received per day during the Spring Festival holiday in 2022. With the integration of the “two centers”, Zinan Cultural Tourism Zone is Babaylan 1990 clothes draw is creating a national 4A scenic spot. Now, Zinan Village Comprehensive Cultural Service Center and Zinan Cultural Tourism Zone Visitor Center receive more tourists every day, and often receive more than a thousand people on weekends.
Villagers enjoy cultural services at their doorstep
The cultural, sports and art centers and family comprehensive service centers in Zinan Village Comprehensive Cultural Service Center are the favorite places for villagers to go to.
Village Aping told Yangcheng Evening News All-Media reporters that every day after elementary school, she will take her children here. When the child participates in extracurricular interest classes such as badminton and taekwondo, she will go to books by herself. The library, take a look at the latest cultural books. Aping said that the village library is now a branch of the library in Chancheng District, Foshan. If villagers want to read any books, they just need to log in to the library borrowing system and can be transferred from the district library. Aping said that the public borrowing and repayment is also implemented here, “it is very convenient to decide the place for return books based on personal convenience, which is very convenient.” According to reports, Renshan Sanguan will regularly hold special study activities such as the Chinese studies lecture hall and woodblock printing experience to allow children in Zinan Village to participate in it and understand the significance of traditional cultural heritage. Aping said proudly: “In our village, children’s extracurricular life is as ‘cultural’ as big cities! ”
The person in charge of the Family Comprehensive Service Center told Yangcheng Evening News all-media reporters that they often hold targeted theme activities. For example, the Lantern Festival on the 15th day of the first lunar month, the “Zi Nan Family Comprehensive Accompany You to have Lantern Festival” event is held at the doorstep of the villagers in Shiqiu, natural village under its jurisdiction. Villagers can participate in Lantern Festival lantern DIY, dumpling production and sharing activities. The center also organizes basketball games, karaoke competitions and other activities for young people working in Zi Nan Village Industrial Park to deepen the friendship between young people and their sense of cultural belonging to Zi Nan Village.
The “Zi Nan Village Cultural and Tourism Public Service Organization Function Integration Development” was recently selected as the “Two Centers Integration” in Guangdong ProvinceBabaylan 1990 cloth drawBest case. In the past decade, Zinan Village has invested a total of 380 million yuan to upgrade infrastructure, and the living environment has been greatly improved.
Pan Zhusheng, secretary of the Party Committee of Zinan Village, said in an interview with the media that the core of developing rural cultural tourism is humanities, and the purpose is to let tourists see what they want to see, let villagers regain their past homesickness, and let villagers, tourists and industries coexist in the village. A modern pioneer development village that is about to achieve integrated urban-rural integration, interconnection of infrastructure, and co-construction and sharing of public services is about to emerge.
A scene in Guliao Village Photo provided by Hailing Island Economic Development Experimental Zone
Yangjiang Hailing Island Guliao Village: Southern Song Fishing Village is reborn Villagers and tourists are having fun
Located in Guliao Village next to Shili Yintan, Hailing Island, Yangjiang City, it is only 1 kilometer away from Guangdong Maritime Silk Road Museum, and its natural environment is very beautiful. In recent years, Guliao Village has become a characteristic rural cultural tourist attraction in Hailing Experimental Zone.
Wind old villages
Transformed into cultural resort
Walking into the village, the two intertwined roads guide people to appreciate different scenery. As we walked along the way, bamboo shadows and shade on both sides of the road were swaying, and a few ancient fish and stones were scattered along the road. Recently, Guliao Village “mountain and sea are the medium–the integration of cultural tourism in ancient fishing villages” The project was included in the list of best practice cases for the construction of “two centers integration”.
It is understood that Guliao Village was once one of the most important supply points on the Maritime Silk Road in ancient China. Its history can be traced back to the Southern Song Dynasty and has a history of more than 800 years. With the development of Hailing Island Tourism Project, the living standards of the villagers in Guliao Village have been gradually improving. People are no longer satisfied with old-style bungalows. They have begun to build new buildings in a place separated by an alley from the old village and slowly moved to the new village.
The old houses in the old village gradually declined, and the fishing village culture since the Southern Song Dynasty has gradually faded in time. Chen Yongyi, the head of Guliao Art Resort, told Komiks 1960 witch cloth draw sued Yangcheng Evening News All-Media Reporter: “It is really a waste to see these houses just put in place. We use this as a basis to develop boutique homestays and build art and leisure resorts. Villagers can also get rent and find employment in the resort. “In 2016, the local elites from Guliao Village found a professional design team, introduced a tourism company, invested more than 100 million yuan to rent and organize the villagers’ old houses.Integrate fishing village culture into the design of fishermen’s characteristic commercial streets and homestays.
Mr. Guo, a villager who is busy in the workshop of Guliao Art Resort, told Yangcheng Evening News all-media reporter that in the past, he had always relied on fishing or farming to support his family, and now he and his wife work in the workshop. They rent their own farm houses as homestays, and their income is nearly twice as high as before. Mr. Guo said that the construction of the art resort has allowed many people to live a well-off life.
The old villagers return
Grow up with the villages
Different architectural styles make the new and old villages have their own flavors.
Now, the renovated old village of Guliao Village has formed distinctive homestays and characteristic cultural blocks with different styles. The rural characteristic cultural and tourism environment has been overall improved, showing the unique fisherman culture of Hailing, and integrating new original ecological elements into future rural tourism. There are many stalls in Yixu, covering lacquerware art, calligraphy and painting display, piano and chess and fighting skills, tea fragrance inheritance, etc., attracting many tourists to stop every year.
Mr. Tan, a tourist from Guangzhou, is an interior designer. He is very satisfied with the literary atmosphere of Guliao Village.Babaylan 1990 cloth draw: “Compared with the star-rated hotels on the beach, this place can give me a fresher, more fashionable and more charming tourism experience and spiritual and cultural enjoyment.”
Residents living in the new village are now used to returning to the renovated old village for chatting and walking. The Guliao Village’s tourist service center has added a book reading room, a public electronic reading room, etc., which has added a leisurely reading atmosphere to villagers and tourists and provided convenience for online review of materials. The Cinema 1950 witch cloth draw also houses ancient objects in Yangjiang and calligraphy and paintings of local calligraphers and painters in Guliao Village. The villagers were very moved by this: “In the past, I always felt that these elegant cultures were far away from us, but now they appear directly in our lives.”
Although Guliao Village is affected by the epidemic, the number of tourists coming to visit every day is still increasing, and the tourists’ experience is well reflected. The unique environmental advantages also make Guliao Village a study base for students, attracting about 50 batches of students from major universities to come to sketch every year, with about 10,000 participants. Through vivid works, the students better show the customs and customs of Guliao Village and the sea.
Tang Qiong (Deputy Dean and Associate Professor of the School of Information Management, Sun Yat-sen University)
Expert Comments:
Babaylan 1990 cloth drawLearning to achieve high-quality development of grassroots cultural and tourism public services
Grassroots comprehensive cultural service centers and tourism service centers, how to integrate the two Cinema 1950 witch cloth drawHow to integrate and exert the maximum common divisor effectiveness? We see that Guangdong Province href=”https://comicmov.com/”>Cinema 1950 witch cloth drawThe cultural and tourism administrative department has selected rural areas with rich tourism resources, active tourism formats and good cultural and tourism industry development to create them.
The current “twoBabaylan 1990 clothes in Guangdong DrawCenter Integration” pilot work has achieved certain achievements. This is an effective exploration of the integrated development of culture and tourism, and has played an important role in revitalizing local cultural and tourism resources, helping rural revitalization, and promoting the quality and efficiency of grassroots public service systems. Guangdong has embarked on a path of high-quality development of grassroots cultural and tourism public services. Guangdong’s “Two Centers Integration” pilot construction has achieved an organic combination of cultural services and tourism public services. For example, Datian Shiju Tourism Service, Longgang District, ShenzhenCinema 1950 witch clothes DrawCentral, relying on the characteristic cultural and tourism project that develops in parallel with cultural and creative, cultural and tourism, and cultural and commercial formats – Datian Jiangzuo Cultural Village, has built Shenzhen’s first social revitalization and utilization project, realizing cultural and tourism empowering Hakka ancient houses (Datian World House), forming a dual demonstration of “culture + tourism” to lead the “two centers integration”. While exploring the cultural connotations of scenic spots, transportation stations, business districts, etc., and enhancing the tourist experience, they also provide local residents with intellectual support and endogenous motivation. , promote the construction of a new type of public cultural space shared by the host and guest.
Focusing on the goal of promoting the integrated construction of urban and rural public cultural services, the pilot construction units of the “two centers integration” also focus on diversified development, innovate the rural cultural governance system, improve the rural cultural governance capabilities, and use cultural prosperity to help rural revitalization. For example, the Guikeng Village Cultural and Tourism Station in Chaozhou City integrates cultural and creative product sales, agricultural and sideline products promotion, public cultural activity display and publicity, and has become the promotion of Guikeng Village cultural and tourism resourcesThe window to drive villagers’ income growth and rural economic development.
Cities and cities in various regions combine the needs and development characteristics of local people, integrate multiple social forces, enrich service content, save operation and management costs, stimulate the construction vitality of grassroots public cultural service institutions and cultural and tourism integration service points, and promote the optimization and expansion of cultural and tourism public services. For example, the three towns in Zhongshan City gather the strength of cultural club associations and high-quality enterprises and industries to jointly participate in the construction of service points to meet the diverse needs of the masses.
How to use technology to empower the quality development of grassroots cultural and tourism public services? We see that Guangdong pilot units such as Qingyuan City improve and deepen the cultural and tourism route offline, and build three major platforms of “Qingyuan Travel”, “Qingyuan Pagoda” and “cloud sharing”, build a big data system for cultural and tourism resources, improve the level of grassroots cultural and tourism public services, and use the “two centers” to develop and help rural revitalization. In terms of promoting the revitalization and utilization of local cultural resources, Guangdong takes the idea of adapting to local conditions as its own. Pilot units make full use of local cultural, industrial and other resources to realize the revitalization and utilization of local characteristic resources. For example, Shawan Town, Guangzhou City transformed its local Lingnan culture, ancestral hall culture, folk art culture, intangible cultural heritage culture, food culture, etc. into characteristic brand activities, reflecting its in-depth exploration of local cultural resources. Zinan Village, Foshan City, relies on the geographical environment and characteristic culture to develop a series of brand activities such as rural cultural experience tours, Zinan cultural study tours, rural cultural walking tours, and industrial culture tours to meet the diverse needs of tourists.
In the future, the “integration of the two centers” will continue to become the dual engine of Guangdong’s rural cultural revitalization and economic revitalization, and promote the high-quality development of the grassroots public cultural service system. It is recommended to strengthen construction in the following aspects:
First, effectively strengthen the integrated dissemination, integrated scheduling, and integrated practice of the two centers, deeply explore the local cultural genes, and develop cultural and tourism services with regional characteristics. The second is to create a model of rural revitalization of agriculture, tourism and cultural complex integrating the first, second and third industries, further open up the agricultural tourism and cultural industry chain, effectively introduce social resources, and continuously promote the “integration of the two centers” to form a sustainable development model. The third is to pay attention to the “two middle schools in the province”In-depth exchange and promotion of the pilot experience of Heart Integration will radiate and drive a wider range of regions. At the same time, we should also encourage Guangdong experience and Guangdong model to go global and go to the whole country.