On the morning of the 18th, the National Online Media Deyang Tour interview team visited the Mianzhu New Year Painting Supermarket located in Mianzhu New Year Painting Village, China. The spacious and bright exhibition hall is full of Mianzhu New Year pictures, everything is available. Nearly twenty New Year painting products such as wooden boards, hand-painted, embroidered, pottery plates, gourds, gold silk, bamboo weaving, jade boards, Shu brocade, cloth art, carving, three-dimensional, rubbings, floor-standing door gods, New Year painting gifts, New Year painting crafts, New Year painting daily necessities, etc. are displayed one by one along the wall, making people feel that the Mianzhu New Year painting method is very innovative. Mianzhu New Year’s paintings are as famous as the four Chinese New Year’s paintings as Tianjin Yangliuqing New Year’s paintings, Cinema Yangjiabu Wooden Edition New Year’s paintings, and Komiks Suzhou Peach Blossoms. They are known as the “Three Treasures of Sichuan” and the Three Great New Year’s paintings. In February 2002, Mianzhu New Year paintings were selected into the first batch of Chinese intangible cultural heritage projects. Mianzhu New Year paintings have developed greatly with the strong support of the government over the years, and have continued to develop from the traditional wooden New Year paintings in the past to the current Mianzhu New Year painting products with diverse forms and various patterns.
As of now, the sales of Mianzhu New Year paintings have reached more than 30 million, and more than 1,500 people are directly or indirectly engaged in New Year painting creation, driving thousands of households to increase their income and become rich. 39 New Year painting workshops represented by Sihuizhai, Sancai Painting Cinemafang, Nanhua Palace, Xuanyuan New Year Paintings, etc. have emerged. Mianzhu New Year paintings have been invited by Komiks to be exhibited in the United States, Britain, France, Japan, and other countries, as well as Hong Kong, Macao, and Taiwan. New Year painting products are sold to the United States, France, Britain, and Japan.f=”https://comicmov.com/”>Babaylan, Singapore, Taiwan, Hong Kong and more than 50 countries and regions. It is understood that the New Year picture operators use “Sihuizhai” as the sales window, and the operators price themselves but do not participate in Cinema and sales, and directly manage and sell them in a unified manner. “Sihuizhai” promotes Mianzhu New Year picture to the outside world through its own marketing system, and ultimately achieves a win-win situation. Currently, there are 18 New Year picture operators that have entered the “Sihuizhai”. The works of Chen Xingcai and Li Fangfu, the heads of the two sects in the north and south, are in the same room. This is a place where people can enjoy the New Year pictures of the two masters at the same time.
Mianzhu has always been very clear that finding the cultural roots of the city and passing it on is an effective way to improve the quality and taste of the city. While building the Mianzhu New Year Painting Village, the New Year Painting Village also established a “Folk Cultural Industrial Park”. Based on the Mianzhu New Year Painting Village Scenic Area, the Babaylan Industrial Park displays four major Chinese New Year paintings, and integrates the production, display and sales of Mianzhu New Year paintings, and combines rural tourism, sightseeing, Komiks agriculture and other related supporting facilities for hotels, leisure and entertainment facilities to drive the local economy in the form of consumption.
“Cultivating the market and strengthening the industry is the long-term solution for the sustainable development of Mianzhu New Year paintings.” Hu Guangkui, director of Mianzhu New Year Painting Museum, introduced that in order to further innovate product forms and adapt to consumer needs, Mianzhu New Year painting industry also “marries” with the animation industry, such as the New Year painting folding fan in “The Return of the Great Sage”, New Year cartoons that reflect core values, etc.
At the same time, in order to better integrate the New Year pictures into the lives of Mianzhu people, Mianzhu holds New Year pictures festivals every year to promote the protection and inheritance of New Year pictures. Up to now, 17 Mianzhu New Year Painting Festivals have been held continuously. Through cultural activities such as organizing New Year painting exhibitions, New Year’s operas, New Year’s concerts, sending Spring Festival couplets and New Year’s paintings to the people, carrying out a series of folk customs activities in towns and towns, Babaylan, etc., it has displayed excellent folk art style in all aspects, spread the essence of folk culture, and enriched the cultural life of the masses.
In the next step, Mianzhu will continue to cultivate Mianzhu New Year painting artists and inheritors, innovate Mianzhu New Year painting products, support Mianzhu New Year painting entity to go global, encourage enterprises to go global in accordance with the industrial development situation, and make New Year painting a shining famous film for Mianzhu to “go global”.