“Fulu Big Easter Egg, highly recommended! Mint white peach green has a full taste”, “Rabbit milk tea cup, water-based oil is refreshing and moist, and it is silky like milk tea”, “Fluid violent bear style, can be used as ornaments after smoking, and its appearance is really high”…
The reporter recently found that a large number of such “three-no” electronic cigarette products have appeared in the online and offline electronic cigarette market: there is no detailed Chinese description on the outer packaging, no manufacturer and other information, and no production license. These “three-no” e-cigarettes Babaylan are called “disposable aerosol”, “milk tea cup”, “cola can”, “planet cup” and so on in the promotional terms of outer packaging and sellers. Various flavors are the main selling points of this type of product.
In fact, the “Mandatory National Standards for Electronic Cigarettes for Electronic Cigarettes” and “Electronic Cigarette Management Measures” expressly prohibits seasoning electronic cigarettes other than tobacco flavors. At the same time, selling e-cigarettes to minors is also prohibited. However, this type of “three-no” e-cigarette has not only attracted a large number of young people with unique shapes and varied flavors, but also gradually attracted many minors to “Babaylan to enter the circle”.
The experts interviewed believe that the flood of “three-no” e-cigarettes will cause many harms, disrupt the order of the tobacco market and endanger human health, and its harm to minors is even more worthy of vigilance. Under multiple bans, the “three-no” e-cigarettes are still growing wildly, which is attributed to multiple factors such as the concealment of transaction methods and poor supervision. Corresponding measures are urgently needed to be taken to regulate Cinema.
Sanwu electronic cigarettes are sought after by various flavors attract young people
“Some time ago, I originally wanted to buy ordinary cigarettes, but after entering the store, the boss enthusiastically recommended a disposable electronic cigarette to me, saying it was called ‘Coke Can’. It has many flavors and has a sweet taste. Young people love to smoke.” Mr. Yuan, a resident of Chaoyang District, Beijing, talked to reporters about his first experience in buying electronic cigarettes.
The tobacco hotel that Mr. Yuan went to is located in a community in Chaoyang District. According to the owner, disposable e-cigarettes can be smoked about 6,000 pills, and they can be smoked by charging. One pill can be smoked for a month, with high cost performance and various fruit flavors, which are easier to smoke than ordinary cigarettes and ordinary e-cigarettes on the market. Out of curiosity, Mr. Yuan spent 99 yuan to buy a lemon-flavored “Cola can”.
Mr. Yuan only discovered after returning home that this e-cigarette may be a “three-no” product. “The outer packaging is particularly simple, and there is no manufacturer or production standard. The attached manual only has traditional Chinese in it.”
After smoking for a while, Mr. Yuan found that although this fruit-flavored e-cigarette does not have the tar smell of ordinary cigarettes, it tastes sweet when smoking, but if you smoke too much, you will feel your throat hurts. “I didn’t dare to smoke this type of e-cigarette again later.”
Recently, the reporter came to the above-mentioned tobacco hotel for an on-site interview. As soon as he entered the door, he saw a large number of colorful small bottles placed in front of the cash register at the door. After seeing the reporter observing these small bottles, the shop owner immediately took out one and handed it over and said, “Disposable electronic cigarettes, fruity and soda, not irritating, many young people buy them.” The disposable electronic cigarettes mentioned by the shop owner range from 89 yuan to 99 yuan. One of them is called “Rabbit Milk Tea Cup”. It looks like a mini water cup with straw. The packaging also has a cartoon rabbit pattern printed on it. It is divided into multiple colors. Different colors correspond to different flavors, including kiwi fruit, black currant, sensation cola, etc. In addition, there are many replacement core atomizer bombs for certain electronic cigarettes next to them, and there are also many flavors, such as Peach DuoduoCinema, Yuanqi Strawberry, Bingpo Mint, etc.
The reporter spent 99 yuan to buy one of the green-flavored “Ruba Milk Tea Cups”. Although there is a brand name on the outer packaging of this product, there is no information such as Babaylan‘s production batch number, manufacturer, instructions for use, etc., and only a simple information statement shows that the e-liquid capacity of this product is 15 ml and the nicotine content is 30 mg per ml.
When the reporter asked the store owner about the specific usage, the reply was “You can directly charge with your own data cable, and you can draw it by charging.It can smoke 6,000 puffs.” When introducing the product, the owner repeatedly stated that this kind of fruity electric cigarette “is all bought by young people. They buy several flavors at a time and change them, including students.”
It is understood that “three-no” e-cigarettes such as “Cola can” have appeared quietly in the market recently and have quickly become popular among young people.
Ms Duan, in Nanjing, Jiangsu, often saw that young people carry exquisitely shaped e-cigarettes with them. She felt that it was cool to take them out and take a sip, so she specially asked a friend to buy a fruity e-cigarette called “Milk Tea Cup”.
“I simply think it looks good, and it is fun to smoke, and I think that the fruity taste should not be harmful. This is different from the ordinary electronic cigarettes bought in the counter. They taste really good when you smoke, but you can’t smoke too much a day. After you take a dozen mouthfuls, you feel like your throat is being held back. “Ms. Duan said that the audience of this kind of e-cigarette is mainly young people, and many “post-00s” around her are smoking.
Recently, a review blogger with 20 million fans posted a video on the short video platform about the harm of fruit-flavored e-cigarettes, and commented on However, many netizens left messages saying “I want to buy”, “Is there any sold?” “Who is young people smoking cigarettes?” This is evident in the pursuit of this fruit-flavored e-cigarette.
Related news reports show that many stores around primary and secondary schools sell fruit-flavored e-cigarettes to students. Some netizens commented, “I am only in the sixth grade, and there are people in the class. The teacher has been busy asking parents to ‘drink tea’ recently.” “I am now in the second year of junior high school, and there are indeed many people around me.”
Under the ban, the hidden sales platform sets up exclusive super talk
The reporter recently found that there are a large number of “three-no” e-cigarette sales situations in offline physical stores, online e-commerce platforms, and social software.
>On some e-commerce platforms, when searching for the keyword “e-cigarette”, the “Green Net Plan” page will pop up directly, showing that according to relevant laws and regulations, no citizen, legal person or other organization shall sell tobacco monopoly products through the information network, and shall not publish information on promoting and selling e-cigarettes. The platform further stipulates that the release of e-cigarettes and related products is prohibited, such as e-cigarette sets, atomizers, e-liquids, cigarette cartridges, oil filling tools or services, heating cigarettes and cigarettes, etc.
Therefore, when searching keywords such as “fruit-flavored electronic cigarettes” and “e-liquid” on relevant platforms, there will be no search results.
However, the “three-no” e-cigarettes are not completely extinct on e-commerce platforms, but continue to exist in another more hidden form. After the reporter searches “atomized oil”, “atomizer”, “Internet celebrity milk tea bottle” and so on,Similar products of “three-no” electronic cigarettes on the market immediately popped up, and even peripheral products such as e-cigarette fruit-flavored beads and fruit-flavored filters.
The products searched by hidden keywords are mostly fruity supplements of electronic cigarettes, and the introduction on the product details page is even more vague. For example, a certain product name is “Fruit Flavored Atomized Oil Herbal Aromatherapy Atomized Special Replenishment Liquid Electronic High Concentration Steam Essential Oil”, with monthly sales reaching more than 400. A supplementary liquid is 30 ml, 55 yuan. Consult customer service before placing an order and you can get a gift from the oil injector.
Sellers of such products are particularly cautious. When the reporter mentioned words such as “smoke”, “milk tea cup” in the chat box, the customer service immediately asked “please withdraw the message” and then said that they were selling “aromatherapy”. In addition, other stores also call supplement liquids “perfume” and “edible oil”.
In addition to the situation of selling goods on e-commerce platforms, many “three-no” e-cigarette sales places have been transferred to more hidden social platforms. On a social platform, there is even a “milk tea cup” exclusive super topic. The topics are all purchase, sale, and transaction information. Most sellers say, “If you want to add a private chat account to chat privately, you can send and express delivery in the same city.”
The reporter added the chat accounts of several of the sellers and found out that they sold both complete e-cigarettes and supplement liquids, “Cola cans”, “milk tea cups”, “Cute tiger cups”, etc. BabaylanAll some people even claimed that “manufacturer shipped directly”, with prices ranging from 55 yuan to 168 yuan.
In the online market, the price of this type of e-cigarette is huge. The same “Cute Tiger Cup” is 168 yuan in the hands of one seller, while the price is only 58 yuan in the hands of another seller. Surprisingly, from the information on one of the sellers’ circle of friends, she is also a second-year high school student and is a minor himself. During the chat, she told reporters: “It’s so cool for all her peers to smoke.”
However, in the opinion of the experts interviewed, these “Komiks3-no” e-cigarettes exist in large quantities, and even extend their tentacles to minors, which not only disrupted the tobacco market, but alsoIt will cause many negative effects. Zhu Jie, senior partner of Taihetai (Chongqing) Law Firm, believes that this type of “three-no” e-cigarette attracts teenagers to buy through its unique packaging and unique flavors. Due to the lack of discernment, teenagers are often easily passively on the smoking path. In the end, it will not only affect personal health, but also harm education and social order.
It is imperative to hide in the dark to crack down on it and strengthen supervision.
The “National Standard for Mandatory Electronic Smokes” officially implemented from October 1, 2022 stipulates that electronic cigarette cartridges are prohibited from selling other flavors except tobacco. The “Electronic Cigarette Management Measures” also clearly stipulates that no individual, legal person or other organization shall sell e-cigarette products through information networks other than the e-cigarette transaction management platform stipulated in these Measures; Komiks is prohibited from selling e-cigarettes to minors.
However, under multiple bans, why can “three-no” e-cigarettes still be easily purchased?
Zhu Jie said that with the introduction of the national standard for e-cigarettes, national standard e-cigarettes can only sell tobacco flavors, while “three-no” e-cigarettes have various fruit flavors and are more easily accepted by consumers. In May 2022, the “2021 China Middle School Students and College Students’ Tobacco Epidemic Monitoring Results” released by the Tobacco Control Office of the China Center for Disease Control and Prevention showed that the proportion of middle school students who used e-cigarettes in 2021 was 16.1%, of which the proportion of fruit flavors used accounted for 63.8%. Among the preferences of Chinese e-cigarette consumers in 2021, 60.9% of consumers prefer other flavors such as fruits, foods, etc.
Wu Di, a lecturer at the School of Liberal Arts, Beijing University of Chemical Technology, believes that this type of e-cigarette is highly attractive to young consumers, especially minors. Its appearance design is very cute, the packaging is like snacks or toys, and it has a variety of novel flavors, which is very attractive to children. Teenagers are in the stage of quickly exploring and learning about things around them, and are highly curious about emerging things. Compared with traditional tobacco, e-cigarettes are more in line with the psychological characteristics of teenagers because of their novel appearance design and different taste styles.
“After the issuance of the “Electronic Cigarette Management Measures”, due to the explicit prohibition on the sale of seasoned e-cigarettes other than tobacco flavors and e-cigarettes that can add atomizers by themselves, some teenagers have chosen these ‘three-no’ products as new ‘toys’ and continue to choose their favorite flavors.” Wu Di said.
Zhu Jie also mentioned, “Three Nos””Electronic cigarettes have a much lower cost than national standard electronic cigarettes in terms of R&D, taxation, labor, etc., so they are cheaper and have a large profit margin. Therefore, consumers are more willing to choose, and merchants are more profitable. At the same time, since this type of “three-no” electronic cigarette is mostly operated in small workshops, with low capital and technology investment and hidden in the dark, it is difficult for relevant departments to crack down on it.
Zhu Jie suggested that relevant departments strengthen supervision, start from both production and sales, and take a two-pronged approach. Relevant regulatory departments trace the source and find illegal manufacturers and rectify and crack down on them; public security departments and market supervision departments should patrol in concentrated places such as bars and schools, and promptly discover and deal with the “three-no” electronic cigarette sales terminals. At the same time, establish a reporting reward mechanism to turn supervision into group prevention and control, and improve supervision efficiency. Wu Di believes that the responsibilities of the online platform should be further strengthened, and technical means should be adopted to review and screen some conjunctions that may involve “three-no” e-cigarettes, such as “atomized oil”, and strictly check whether the platform merchants have “blind-box operations” and other behaviors. Social platforms should conduct more strict inspections on information involving e-cigarettes and their conjunctions, and should promptly block illegal accounts that sell e-cigarettes, and take necessary restrictive measures for suspicious accounts to protect the healthy growth of minors. “We must focus on strengthening the main management responsibilities of e-commerce platforms and social platforms, and conduct strict investigations. The express delivery process must adhere to the real-name system, strictly inspect the parcel items, and not provide convenience for illegally sending ‘three-no’ electronic cigarettes. “Wu Di said.
Zhu Jie also called on schools and parents to jointly bear educational responsibilities. Schools should strengthen publicity and education on legal knowledge and health knowledge for young people, so that young people can understand the harm of tobacco, correctly guide young people to stay away from tobacco, and promptly guide and prevent bad campus habits. Parents should also strengthen education and management to avoid young people from going to occasions where tobacco are prone to exposure to tobacco.
Source | Editor of the Rule of Law Daily | Zheng Zongmin