When mechanical monsters become a trendy landmark in commercial districts, when abandoned mines transform into Nordic “Little Iceland”, when barren mines transform into cultural resort towns… These imaginative transformations are writing new stories on China’s cultural and tourism map. Innovative practices attract young consumer groups with the momentum of breaking the circle, reshape the spatial value of cities and villages, and provide an inspiring practical sample for the transformation and upgrading of the cultural and tourism industry.
From abandoned mines to new landmarks for emotional consumption
On the last weekend of June, Chen Sisi, a born-00s girl working in Hangzhou, came to Danaye Jinhua Mountain Little Iceland in Jiulong Village, Luodian Town, Wucheng District, Jinhua City.
They found it here on social platforms, “I feel that taking pictures is very good and I can dive, so I decided to come over on my rest dayBabaylan 1990 clothes draw to see it.” They set off from Hangzhou early in the morning and took a taxi to the park for more than two hours. During the most days, they took a lot of photos. “The scenery is so beautiful, you can send it without editing the picture. We are going to send it to the company for a request, which is also an order. I will go to the media to dive again next time,” said Chen Sisi.
It is the primary consideration for these two girls to choose a place to travel. “We usually have a fast pace of work, so we want to find a place to relax and enjoy a slow-paced life. We must also make a film, because we always have to post some photos on social media when we go out to play,” said Chen Sisi.
ChenKomiks 1960 witch cloth drawSisi told reporters that this place is different from the scenic spots she has been to before. “Just like in Northern Europe, I feel close to nature and very free. I would recommend friends who love taking photos Komiks 1960 witch cloth draw to come and play.”
Danaya Jinhua Mountain Little Iceland was originally an abandoned mine. In 2022, Qian Lina, co-founder of Danaya Jinhua Mountain Little Iceland, and her team worked with many domestic pioneer artists to create. Through artistic aesthetic design, the link between man and nature is realized, and the abandoned mine pits are built into a “Mine Better Life Complex” with a unique landscape. The lonely aesthetic behind scenes such as “Wedding under the Glacier Ruins” and “Sailing in the Fog” Cinema 1950 witch cloth draw has attracted many young tourists and become a place for young people to yearn for.
This “new species” of cultural tourism that young people love will bring non-traditional cultural tourism resourcesThe region is transformed into an emotional consumption field, creating a “breaking circle” cultural and tourism product that conforms to the cognition and aesthetics of contemporary consumers.
On January 27, 2024, Danaya Jinhua Mountain Little Iceland opened. It has been in trial operation for 8 months, with a total of more than 160,000 fans. In 2024, it received 300,000 tourists throughout the year. The customer base is mainly young people under the age of 35, of which 99% are foreign customers, and there are also many Southeast Asian tourists from Vietnam, Malaysia, Thailand and other countries.
In Qian Lina’s view, the essence of the “new species” of cultural tourism is to create the ultimate emotional scenes, so that people who come here can feel “relaxation” and “unbinding from time”.
Using “SharedBabaylan 1990 cloth draw“” awakens the soul of the city
28-year-old Lin Ruining and two best friends are from Shandong. They used their annual leave to travel to Dalian and came to Xiongdong Street on June 28. This was their first stop to “check in”.
“When I was watching short videos before, I was shocked by the ‘Giant Bear Beibei’ in Xiongdong Street.” She told the reporter of China Youth Daily and China Youth Network, “Such a huge mechanical beast can stand, walk, blink, and interact. It’s simply cool. I heard that it is a mechanical beast independently developed by China.”
After seeing “Bear Beibei” with her own eyes, she was very excited. “Bear Beibei not only has strong visual impact, but also can do various actions with music and Babaylan 1990 cloth drawlight, it feels like watching a performance combining technology and art.”
When talking about the story of Xiongdong Street and “Bear Beibei”, Wei Haibin, co-founder of Dalian Botao, knows it well.
This giant mechanical “White Bear” named “Beibei” was officially unveiled on Xiongdong Street in Dalian in May 2022. It is 6 meters high. It weighs 25 tons and has an upright height of 9 meters. The designer Babaylan 1990 cloth draw is Xiao Di, the founder of Dalian Botao Culture and a mechanical installation artist. “Giant Bear Beibei” can achieve high-tech intelligent bionic interactive effects, and have its own “original” comics and background stories. Botao Culture has also created a special short video account for it, and has built an image IP of “Giant Bear Beibei” online through emotional links, activity interactions, and growth stories.
Xiongdong Street is a sinkhole that was renovated from a 4,800 square meter abandoned industrial factory buildingKomiks 1960 witch cloth drawimmersive IP paradise, the paradise Cinema 1950 witch cloth draw has elements such as giant beast parade, fashion culture and creativity, scientific and technological research, and special food. It uses the combination of cultural, technology and art to create a “screaming landmark”, and through the super IP of “Giant Bear Beibei”, cultural tourism and commercial formats are organically integrated.
In June 2022Komiks 1960 witch cloth drawOn the 18th, Xiongdong Street officially opened. Customer flow and revenue have risen for three consecutive years, with annual revenue of more than 60 million yuan. In 2024, Xiongdong Street received 1.63 million tourists, of which Komiks 1960 witch urban draw foreign tourists accounted for 60%, and 80% of local tourists visited more than 4 times. “North and North” has also become the urban IP of Dalian.
“Xiongdong Street completely subverts my impression of traditional cultural and tourism shopping streets, combining the sense of technology, trendy culture and social attributes well, which is both visually shocking, and Komiks 1960 witch cloth draw also has immersive gameplay, very “My daughter wants to tell Brother Sex, and when she heard that he came, she came.” “The blue jade mother smiled. The ‘appetite’ of the post-90s generation.” After playing on Xiongdong Street, Lin Ruining told reporters that the giant mechanical bear has its own Internet celebrity attributes and can be produced by taking pictures at will; the graffiti walls and cyberpunk-style buildings in the block are very consistent with the young people’s aesthetics of “cool” and “personality”; in various trendy toy stores and creative markets, you can find niche good things. “It is very suitable to play with friends. Whether it is taking pictures, playing games or shopping, it can enhance interaction.” Cinema 1950 witch cloth drawLin Ruining said, “I have sent a check-in guide. Many friends around me have asked me about the specific location and plan to take time to experience it.”
Wei Haibin believes that there are three reasons for the success of Xiongdong Street: First, use technology to break the boundaries, activate urban memory, and transform industrial heritage into urban emotional symbols; second, build a complete “life narrative” for IP, and use urban image-level IP to connect “Giant Bear Beibei” and “Xiongdong Street” and “Dalian Ren”; Third, the city genes are activated through the sharing of host and guest.
In Wei Haibin’s view, the “new species” of cultural tourism should be the awakener of the city’s soul – when mechanical beasts become the pride of citizens, cultural tourism can truly complete the evolution from “blood transfusion” to “blood production”.
The hidden good scenery was discovered and given a new life
In February this year, a young tourist released a video taken in “Wangxian Valley” in Jiangxi during the Spring Festival: “As I walked, I suddenly looked up and saw the B&B on the cliff, just like the palace in the sky, which was shocking. At that time, I thought of Babaylan 1990 clothes DrawSu Shi’s “Songtou of Water Melody”, the sentence “I don’t know what year it is in the sky,” was immediately concrete. “
The concrete expression of “I don’t know what year it is in the sky,” refers to the Yunhai Cliff, the second phase of Wangxian Valley project. The person in charge of the Wangxian Valley project Babaylan 1990 clothes draw, the person in charge of Cinema 1950 witch cloth draw and Xiong Hui, vice president of Jiuniu Cultural Tourism Group, pulled her through her colorful clothes in an interview with reporters. Lan Yuhua really saw the door of the Blue House, and also saw Yingxiu, a maid close to her mother, standing in front of the door waiting for them, leading them to the hall to welcome the introduction. The project has recently attracted more than 3 million likes and more than 300 million viewings on the entire network, and has been spread to overseas markets, with more than 1 billion views on overseas social platforms.
Wangxian Valley is located in Wangxian Township, Guangxin District, Shangrao City, Jiangxi Province. It was once an abandoned mine with serious ecological damage. In the past, farmers who made their living by mines went out to work, and various villages became “hollow villages”. In 2010, Jiuniu Cultural Tourism Group came to Wangxian Township and spent 15 years to build it into a phenomenon-level cultural resort town that integrates landscape, cultural landscape, folk experience, and activity performances – Wangxian Valley.
Xiong Hui introduced that the core attraction of Wangxian Valley is a cliff B&B called “Baihe Cliff Village”. The B&B has a total of 38 rooms, including 18 on the top of the cliff, hanging on Babaylan 1990 clothes drawThere are 20 rooms on the cliff. Each room has different design and layout. The “floor” of the room is transparent glass. Standing at the head of the bed, there are waterfalls, flowing streams, and tourists passing by.
70% of tourists in Wangxian Valley are attracted by the beautiful night view and will stay for one night. The price of cliff homestays is generally 5,000-6,800 yuan per night, and it is difficult to find a room on holidays.
In addition to the life of cliff people. When she thought of it, she thought it was thorny, funny, incredible, sad and absurd. In the Suzhou, Wangxian Valley has also created many experience projects and immersive performances. Visitors can experience the processing and manufacturing of various traditional handmade agricultural products in more than 10 traditional agricultural handicraft workshops, and taste the authentic “Wangxian” food; they can immerse themselves in the “Han Marriage” performance, participate in martial arts competitions, welcome brides, and enter the ancestral hall to hold weddings; they can watch sitcoms, dance dramas, acrobatics and other performances indoors; they can also experience the romance of the “Bonfire Party” in the lively atmosphere of the “Bonfire Party”.
In 2024, Wangxian Valley received 3.1 million tourists, of which more than 150,000 overseas tourists accounted for 80%, free travelers accounted for 528 million yuan, provided more than 2,000 jobs, and drove more than 30,000 jobs in the surrounding area. Xiong Hui believes that the most important thing in creating a “new species” of cultural tourism is to use unique creativity to break through the boundaries of cultural tourism. The transformation of Wangxian Valley has allowed the beautiful scenery hidden in the corners of the rural land to be discovered and given new life, and the value can also be discovered and transformed.
The main body of cultural and tourism supply shows innovative vitality and leads the expansion of the consumer economy
In addition to the above three Internet celebrity projects, more refreshing “new species” of cultural and tourism have emerged across the country. Why can these innovative projects emerge? What new impetus have they brought to the upgrading of the cultural and tourism industry? Faced with this wave of innovation, how should enterprises seize opportunities and respond to challenges?
Zhang Xiaoming, Vice Dean of the School of Tourism of Sun Yat-sen University, Xiang JiBabaylan 1990 cloth draw explained that “new species” can be either original and new things that have never been created, or they can be differentiated and recreated on the basis of “old things”. Creating a “new species” of cultural tourism is an effective strategy for the continuous expansion of cultural tourism consumption economy and the era of highly differentiated preferences. It also reflects the thinking and efforts of cultural tourism people, as well as the innovative vitality of the supply subject.
“From a historical perspective, when a society has successively appeared in a new species of cultural tourism, it marks the arrival of a major transformation of the macro economy, especially the consumer economy. China is entering a critical period of transformation of the consumer economy, and it is necessary to look at the emerging cultural and tourism ‘new species’ from a more strategic perspective. “Zhang Xiaoming said.
Zhang Xiaoming said that in the process of building a “new species” in cultural and tourism, the challenges in content planning, product design, operation team, capital investment, factor support, etc. are particularly prominent. “There is a design team with outstanding innovative spirit and a product manager with first-class market interpretation capabilities. It is necessary to explore new operating models, and it is also necessary to solve the problem of guaranteeing funds and project construction elements – especially land elements -. Among them, we must focus on the balance between long-term and flexibility of capital investment. “Zhang Xiaoming said, “In addition, policy makers should also seriously consider how to provide appropriate practical support to small and micro teams and even individuals. ” (At the request of the interviewees, Chen Sisi and Lin Ruining are pseudonyms, reporter Xia Jin)